E-tech – The Long Tail: Conversation – Chris Anderson – 10:00 – 10:30am

E-tech 2005 Conference Notes – The Long Tail: Conversation

   
• What they learned from Excite’s failure to become Google
         
           
  • If you mapped query distribution you got a power law curve

           

  • Interesting thing that happened
                 
                   
    • the
      top queries were only generated by a small percentage of the audience -
      most of the queries were not taking place in the tail

                 

             

           

  • www.jotspot.com – there is a long tail in software
                 
                   
    • thinking small to get big

                 

             

         

     

   

• We can reach small markets efficiently
         
           
  • The cost of customer acquisition can be very low

           

  • Long tail biz can be built to keep customer acquisition low
                 
                   
    • The key is self service

       

• Jotspot was able to raise money because thier investors believed in the idea